Canada’s prime minister is receiving heat on social media for buying fancy doughnuts in Winnipeg, Man., where he and his cabinet have been hunkering down to discuss strategy for the Liberals’ minority government.

Justin Trudeau on Monday afternoon wrote in a tweet he had just picked up “Winnipeg’s best” doughnuts for the cabinet meetings, accompanied by a photo of himself carrying a stack of boxes.

Both backlash and praise ensued.

Some criticized the “unnecessary spending” of taxpayer dollars, while others lauded Trudeau for supporting a local business.

Oh Doughnuts owner ignoring backlash against Trudeau's purchase at her store

Amanda Kinden, owner of Oh Doughnuts – where Trudeau made the high-profile purchase – spoke to BNN Bloomberg on Tuesday and said she’s largely tuning out the negative press. Kinden said that the price comparisons being drawn between her store’s doughnuts and those of Tim Hortons ignore the costs involved with small-scale production by an outlet not backed by an international restaurant conglomerate.

The owner of Oh Doughnuts – where Trudeau made the high-profile purchase – spoke to BNN Bloomberg on Tuesday and said she’s largely tuning out the negative press.

“I’d say we’re getting more positive feedback about our doughnuts, and people are supportive of what we’ve said and our business practices,” Oh Doughnuts owner Amanda Kinden told BNN Bloomberg.

“The people who are negative, mostly, I am ignoring and don’t really actually have the facts… They’re just gaslighting us a little bit and I’m not really participating in it anymore.”

Kinden said that the price comparisons being drawn between her store’s doughnuts and those of Tim Hortons ignore the costs involved with small-scale production by an outlet not backed by an international restaurant conglomerate.

“They’ve done a disservice to the doughnut in that they’ve made them so cheap,” Kinden said. “Folks don’t actually realize how much work goes into making a doughnut.”

“Sure, when you flash-freeze them and ship them across the country and make them in huge quantities they’re cheaper to make than fresh, daily, handmade doughnuts.”

A dozen “regular” doughnuts at Oh Doughnuts costs $35.

By comparison, a dozen of the standard doughnuts at Tim Hortons costs about $11.

Kinden’s comments to BNN Bloomberg echoed a four-part Twitter rebuttal to the online backlash.