Altria slides after showing cigarette volumes just keep falling

Apr 25, 2019

Share

Altria Group Inc. (MO.N), the Marlboro maker that’s been diversifying into cannabis and vaping, fell after reporting first-quarter results that disappointed Wall Street.

Revenue excluding excise taxes missed the lowest analyst estimate. It also said industry-wide cigarette volumes will keep falling this year.

Key Insights

The company’s cigarette shipments plummeted 14.3 per cent in the first quarter, after a 4.4 per cent slide the previous period, mirroring a wider industry trend toward alternative products. The faster pace of decline signals the company may need to ramp up its investments in other product lines. It now expects industry-wide cigarette sales to fall between 4 per cent and 5 per cent this year, compared to the wider 3.5 per cent to 5 per cent range it had forecast at the start of the year. Further declines in cigarette sales could be ahead amid a growing movement to stop selling tobacco products to buyers under 21. Altria has been waiting for federal approval to market Philip Morris International Inc.’s IQOS cigarette-alternative in the U.S., but it gave no new updates on that timeline Thursday. Altria has said it’s still committed to the deal, despite having taken a stake in Juul Labs Inc., which has a vaping device that some see as a competing product. Investors looking for more information have plenty of chances ahead: There’s an earnings call coming later this morning, plus an annual meeting slated for May 16.

 

 

Market Reaction

Shares fell as much as 7.3 per cent to US$50.70 -- the most intraday in three months. They’d gained about 11 per cent this year through Wednesday’s close, shy of the S&P 500’s 18 per cent rise. Get more on the numbers here. Read the company statement here.