(Bloomberg) -- Jack Ma’s Ant Group Co. is aiming to raise $17.5 billion in its Hong Kong share sale and won’t seek to lock in cornerstone investors, confident there will be plenty of demand for one of the largest equity deals in the financial hub, according to people familiar with the matter.

The fintech giant has assessed investor interest, betting it can pull off the Hong Kong portion of the initial public offering without cornerstone investors that are often needed for large deals, according to the people. Ant is leaning toward inviting these big investors for the Shanghai sale to mitigate price fluctuations, the people said, asking not to be identified because the matter is private.

The Hangzhou-based firm is planning to issue new stock equal to about 11% to 15% of the shares outstanding and split the float evenly between Hong Kong and Shanghai, the people added. Ant is mulling what could be the world’s largest IPO, seeking to raise about $35 billion in the dual listing at a valuation of about $250 billion, people familiar have said.

Plans are still under discussion and could change. Ant declined to comment in an emailed statement.

Cornerstone investors, more common in Hong Kong than in other markets, are usually large institutions that agree to hold the shares for about six months in exchange for a sizable allocation. While the investments boost confidence in the listing company, they’ve been criticized for draining liquidity from the market. Companies that chose to break with the tradition have been burned in the past including Budweiser Brewing Co. APAC Ltd.

Ant currently has about 27 billion shares outstanding. It’s also planning to issue about 6% of its shares, on top of the new float, to help redeem stock for early C-round international investors that couldn’t invest directly in the onshore entity, according to its prospectus.

For Ant’s Shanghai sale, five companies have agreed to subscribe to the listing via new mutual funds, Ant said in a filing Tuesday. The funds will seek to raise $1.8 billion each, capping Ant’s shares to 10% of the underlying fund assets.

If markets are favorable, Ant’s IPO may top Saudi Aramco’s record $29 billion sale. Ant could exceed Bank of America Corp.’s market capitalization, and be more than twice the size of Citigroup Inc. Among U.S. banks, only JPMorgan Chase & Co. is bigger at almost $290 billion.

Ant received a nod from regulators in Shanghai on Friday to proceed with its share sale. It’s also seeking a listing hearing with the Hong Kong stock exchange Thursday, and could list as soon as October, people familiar said.

Ant generated 72.5 billion yuan ($10.7 billion) in revenue in the first half of 2020, after full-year sales of 120.6 billion yuan in 2019, it said. The firm posted a 21.1 billion yuan profit in the first half of this year.

Ant, which grew out of the Alipay payments app, now gets the bulk of its revenue from providing quick consumer loans, fueling China’s spending. It also runs an insurance business and offers money market funds, on top of credit scoring and technological services for the finance industry.

©2020 Bloomberg L.P.