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Dec 10, 2019

Apple's new Mac can cost US$52,000. That's without the US$400 wheels

Big year for Apple and Microsoft

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Apple Inc. started selling its new Mac Pro desktop computer on Tuesday, complete with eye-watering pricing options that can push the cost north of US$50,000.

The new machine, built in Austin, Texas after Apple got tariff relief from the Trump administration, starts at US$5,999 for specifications that some programmers, video editors, and photographers might consider measly. Fully loaded, the computer costs more than US$52,000, and that’s excluding the optional US$400 wheels for easily moving the machine around an office.

For some professional users, the cost of Apple’s new computer is just part of doing business. But for most consumers, the Mac Pro’s price is shocking. As one of the most expensive personal computers in the world, some Apple users quickly compared the cost to a car.

The base product includes 256 gigabytes of storage, low for professional computers in the same price range. A 4 terabyte option is an extra US$1,400. An 8 terabyte upgrade is coming later, according to Apple’s website, but pricing hasn’t been announced.

To increase the computer’s RAM memory from 32 gigabytes to 1.5 terabytes is US$25,000 extra, the main reason the price can exceed US$52,000. Apple said a version of the Mac Pro designed to be racked in data centers costs an extra US$500 and will launch later. The Mac Pro does not include a display. Apple put a new Pro Display XDR on sale Tuesday for US$4,999.

The Mac Pro’s pricing first came into focus in June when the company announced the product and said that a stand to hold the new monitor would cost an extra US$999.

The company also said on Tuesday that it is doubling the cash-back offer for the Apple Card on Apple hardware purchases to six per cent until the end of the year. That could make such purchases just a little easier.