(Bloomberg) -- After a tepid response from critics to its slate of new streaming shows last month, Apple Inc. got some validation on Monday: Its #MeToo-themed series “The Morning Show” received three Golden Globe award nominations.
The Hollywood Foreign Press Association nominated the show for top TV drama series and put its stars, Jennifer Aniston and Reese Witherspoon, in contention for best actress. The winners will be announced on Jan 5.
“The Morning Show” debuted on Nov. 1 as part of the launch of Apple’s TV+, a streaming service with a handful of original programs. Critics were split on the show, with about 60% recommending it.
Mimi Leder, an executive producer of “The Morning Show,” shot back at the criticism last month at the Code Media conference, saying that “I just kind of thought they were nuts.”
“I thought there were a lot of Apple haters who just wanted Apple to fail,” she said. “The reviews felt like an attack on Apple.”
In a statement, Apple said that the nominations for the show mark the first time that a streaming service earned such consideration in its launch year. Apple TV+, which costs $4.99 a month, is available on a swath of devices, including those from Amazon and Roku.
Unlike competitors such as Netflix and Amazon Prime, Apple is only offering original shows on the service -- rather than well-known reruns that are already a hit with viewers. That makes the nominations more important.
But it’s hard to tell how much headway the company has made in signing up customers. It has offered the service for free to tens of millions of Apple product users, but it hasn’t shared how many Apple TV+ users it has.
“The Morning Show” centers on a TV news program that’s reeling from the firing of a co-host, played by Steve Carell, over sexual-harassment allegations. Apple has already renewed the series for a second season.
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