(Bloomberg Businessweek) -- Devotees of the Swiss cosmetics line Valmont know that fighting visible signs of aging is the almost four-decade-long obsession of its co-founder and chief executive officer, Sophie Vann-Guillon—who’s a walking billboard for the efficacy of her products.
The new V-Lift collection includes creams for the face ($390), neck ($340) and eye area ($270) that have a rich, hydrating texture and Valmont’s signature light floral fragrance.
But the powerhouse of the set is the twice-daily $330 V-Lift serum. It targets wrinkles and includes a potent form of vitamin C to stimulate collagen production and fight the free radicals that damage skin cells, plus a cocktail of natural ingredients that mimic the skin-rejuvenating effects of retinol, without the irritation.
The V-Lift range will be carried by upscale beauty boutiques and the brand’s spas in New York, Paris, Tokyo and other cities, where clients can receive a V-Lift facial. The collection will be more widely available on Sept. 2.
A new Beverly Hills location offers a Rodeo Drive Red Carpet Treatment, which uses Ionixlight, a treatment combining microdermabrasion, oxygen infusion, light therapy, microcurrent and ultrasound.
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