(Bloomberg) -- BYD Co.’s sales of electric and plug-in hybrid vehicles hit a record in November, helped by price cuts as the Chinese company tries to meet its annual target and topple Tesla Inc. in worldwide quarterly deliveries.

Still, last month’s sales of 301,378 passenger electric and hybrids were relatively flat compared with October, even as they registered a 31% increase from a year earlier, according to a company filing Friday. 

Read More: China EV Stocks Drop After BYD Ramps Up Promotions in December

China’s biggest auto brand sold 170,150 fully electric vehicles in November, taking its total for the first two months of the October-December quarter to 335,655. Tesla, which doesn’t release monthly numbers, sold 435,059 EVs in the July-September quarter. 

Shenzhen-based BYD aims to sell 3 million hybrids and EVs this year, and November’s figure lifts it to 2.67 million so far in 2023.

For Elon Musk’s Tesla, a revamped Model 3 and stainless-steel Cybertruck launch may provide a lift toward its 1.8 million sales target for 2023. Tesla has also been gradually adjusting prices in the US and China, where it initiated a price war in late 2022.

BYD’s Shenzhen-listed shares are down 23.3% this year. It fell 1.1% on Friday.

--With assistance from Foster Wong.

©2023 Bloomberg L.P.