(Bloomberg) -- A share sale by Caesars Entertainment Inc. to help fund its bid for William Hill Plc has priced at $56 per share, people familiar with the matter said. Caesars shares fell 4% premarket.

Tuesday’s offering price represents a 3.8% discount to Monday’s closing price. Proceeds from the offering may be put toward the company’s cash offer for the British gambling group, Caesars said in a statement on Monday.

Read more: Caesars Bid for William Hill Is Gamble on Sports-Betting Values

Pricing plans for the 30 million-share offering were accelerated by a day on Monday, a person familiar with the matter said at the time. Deutsche Bank and JPMorgan are underwriting the share sale.

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