(Bloomberg) -- CBS Corp. and Nielsen Holdings Plc reached an agreement for use of Nielsen’s national, digital and local audience measurements, CBS said in a statement. Financial terms were not disclosed.
The contract between the companies had expired Dec. 31, leaving CBS without Nielsen viewer data used to set advertising rates. The new agreement means CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS’ 27 owned-and-operated local television stations will continue to use Nielsen’s services.
The agreement “meets our strategic goals, and will allow us to benefit from important advances in measurement as they are rolled out,” Joe Ianniello, CBS president and acting chief executive, said in the statement.
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