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Jan 27, 2021

Facebook's sales jump; shares drop on 2021 'uncertainty'

Gordon Reid discusses Facebook

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Facebook Inc.’s fourth-quarter sales jumped 33 per cent, with online shopping during the pandemic fueling demand for digital ads on its social networks. Still, the company warned of “significant uncertainty” in 2021, and said it may not be able to grow as quickly in the second half, sending shares lower in late trading.

Quarterly revenue was US$28.1 billion, the Menlo Park, California-based company said Wednesday in a statement. That compared with the US$26.4 billion average analyst estimate in a Bloomberg survey. Facebook now has 2.8 billion monthly users, beating the average prediction of 2.76 billion, as more people spend time on their phones while unable to gather or travel during COVID-19-related shutdowns.

As the pandemic continues to make in-person contact risky, people are relying on Facebook to remain connected with friends and family. Small businesses that haven’t previously used the internet to reach customers have increasingly turned to Facebook, Instagram and WhatsApp -- now with a combined audience of 3.3 billion -- to get their messages out. Those trends have boosted Facebook’s revenue and profit even against the backdrop of constant regulatory scrutiny and criticism over the social network’s policies on privacy, free speech and offensive content.

“We see the company as one of the key beneficiaries of the offline-to-online digital ad shift,” said Shyam Patil, an analyst at Susquehanna International Group, in a note to investors.

Facebook posted fourth-quarter net income of US$11.2 billion, or US$3.88 a share, compared with the US$3.22-per-share analyst estimate.

The stock slipped about 2 per cent in extended trading, after falling 3.5 per cent in New York to close at US$272.14. Shares have gained more than 26 per cent in the past year.