(Bloomberg) --

Britain’s anglers are reeling back their time on riverbanks as scorching temperatures lower water levels and harm fish.

That’s the warning from Angling Direct Plc, which said Thursday that cost-of-living pressures had also “significantly impacted” the business during the second-quarter of its financial year. 

Unfavorable fishing conditions -- caused by the heat wave -- weighed on trading during the “usually busy month” of August, the company added.

Fishing gained popularity when people sought more outdoor activities after being locked down by Covid-19 restrictions, the Environment Agency said last year. However, there are now signs of people cutting back on the hobby.

Shares in Angling Direct dropped 18% Thursday, the company’s biggest one-day fall on record.

As a result of the headwinds, the Norwich-based company now sees revenues coming in slightly below market expectations.

The Office for National Statistics said Wednesday that inflation had hit double-digits for the first time in 40 years as the Consumer Prices Index rose 10.1% in July. The previous month, both Asos Plc and Boohoo Group Plc reported slowing sales, showing the impact of the cost-of-living crisis on consumer confidence.

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