(Bloomberg) -- Goldman Sachs Group Inc.’s asset management arm has hired Marit van Rheenen from Jones Lang LaSalle Inc. in a newly created role leading the firm’s ESG efforts for real estate in Europe and Asia.

Van Rheenen joined Goldman Sachs Asset Management last month in its London office, a spokesman for the firm confirmed. 

Her appointment is the latest sign of the growing demand among financial firms for executives with expertise in helping businesses ensure they are run in a sustainable fashion and are compliant with regulation. Asset managers are currently facing greater regulatory scrutiny for how they label and promote products backed by environmental, social and governance criteria, while also trying to tap into growing investor demand for these strategies. 

“Sustainability is an increasingly central consideration in all our real estate investing,” Tavis Cannell, co-head of EMEA Real Estate at Goldman Sachs Asset Management, said in a statement announcing the hire. 

Prior to joining Goldman, van Rheenen was a director in JLL’s London office where she advised on the development and implementation of the property broker’s ESG strategy. Prior to that, she worked at European real estate firm EDGE Technologies where she was also responsible for managing a Dutch office portfolio that EDGE owned in a joint venture with Goldman. 

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