Goldman Sachs Group Inc. is just getting started in the fast-expanding world of sustainable finance.

The New York-based lender plans to issue more environmental, social, and governance bonds on a regular basis as part of its plans to deploy US$750 billion in sustainable financing, investing and advisory activity by 2030, according to Carey Halio, chief executive officer of Goldman Sachs Bank USA. It sold bonds aimed at financing environmentally and socially conscious projects for the first time on Wednesday.

“We expect to issue once every 12 to 18 months with respect to benchmark issuance and we have the flexibility to do other kinds of liabilities as well rather than the benchmark bond,” said Halio in an interview Friday. “We think it will be a core part of our strategy going forward.”

Goldman said its sustainability bond was well received by investors from the U.S., Europe and Canada, in addition to other countries, including new investors. The order book reached well north of US$3 billion at the peak, with more than half of the deal going to ESG accounts. The demand helped it price 5 basis points inside of the bank’s normal credit curve for the tenor, Halio said.

“We do think the size of our ESG bonds will grow over time,” said Halio. “We think investors value the liquidity in the benchmark size issuance.”

The firm will also consider issuing in different currencies in the future, including in euros. David Solomon, chairman and chief executive at Goldman, said in a Friday statement that building a low-carbon and an inclusive economy is a “business imperative” and the lender is demonstrating its commitment by using the same financial toolkit the bank recommends to its clients.

Financial firms globally have raised about US$25.5 billion pf ESG-linked debt this year, making the sector the biggest issuer of sustainable bonds after governments, according to data compiled by Bloomberg. The sector borrowed a record US$111.8 billion last year. That included deals from Bank of America Corp., Citigroup Inc. and Morgan Stanley.

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Goldman is joining other top Wall Street banks that have been issuing ESG bonds amid pressure for the private sector to do more to promote ESG issues. JPMorgan Chase & Co., the biggest U.S. bank by assets, priced a US$1 billion social bond on Tuesday and raised a similar amount of green debt last year.

“It was so critical to us to do a robust evaluation of what we’ve seen over recent years to identify a group of themes where we feel we can really advance the transition and advance the story globally,” Heather Miner, global head of investor relations for Goldman, said in the interview.