Google Says Apple Changes Modestly Affected YouTube Revenue

Mark Bergen, Bloomberg News

The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.'s Google is offering new tools and audience statistics specifically for advertising on TV - screen space where YouTube has trailed cable channel. Photographer: Gabby Jones/Bloomberg , Bloomberg

(Bloomberg) -- Alphabet Inc. Chief Financial Officer Ruth Porat said that Apple Inc.’s ad-tracking changes have had a “modest impact on YouTube’s revenues.”

Chief Business Officer Philipp Schindler continued to say that Apple’s move, banning default ad-tracking on iPhones, is part of a broader privacy push, suggesting Google’s ads business is able to handle them.

Their comments on an analyst call following the company’s third-quarter earnings report Tuesday appear to be the first public comments Google executives about the impact that Apple’s changes have had.

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