(Bloomberg) -- Users seeking to buy Google’s new Pixel 6 smartphones Tuesday immediately had difficulties: The company’s website crashed, was sluggish or provided error messages to many users, preventing purchases.

The Alphabet Inc. unit launched two new phones -- the Pixel 6 and Pixel 6 Pro -- with major design changes, a custom processor and camera upgrades. It’s unclear if the website issues are due to stronger-than-anticipated demand or a bug. A Google spokesman didn’t immediately respond to a request for comment. 

The phones are due to hit stores on Oct. 28. 

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