Huawei is trying to clear the air around its international reputation.

The company launched a Q&A web site on Tuesday as worldwide security concerns mount against the Chinese telecom giant. 

“We are fully aware of the importance of cyber security and understand the various concerns of governments and customers regarding security,” the company states under its ‘How We Build Cyber Security’ document on the site.

“Huawei believes that the establishment of an open and transparent security assurance framework will be conducive to the sound and sustainable development of the entire industry and technological innovation; it will also facilitate smooth and secure communications between people.”

Concerns over the Chinese government’s access to rival systems and sensitive user data through Huawei technology has prompted rhetoric and even some action from the United States and many of its allies.

The United States, Australia and New Zealand have all blocked or limited the use of Huawei equipment as the company eyes a global toehold for 5G technology.

Huawei confronts New Zealand over its ban on the new web site, with one of its main images declaring: ‘5G without Huawei is like rugby without New Zealand.’

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Canada has not banned Huawei technology, although the federal government is currently conducting a security review on whether to permit the continued use of the company’s equipment for 5G. The country played a role in the escalation of Huawei’s conflict with the U.S. with the December arrest of the company’s chief financial officer Meng Wanzhou in Vancouver.

The U.S. has officially requested Meng’s extradition and charged her and the company with bank and wire fraud as well as conspiracy surrounding alleged business dealings in Iran.