Disseminated on Behalf of: Yocale.ai Inc.
- Yocale.ai enters the beauty and wellness market with a technology foundation built over more than a decade through the Yocale platform, which supports thousands of service providers across more than 20 countries, including businesses in the beauty and wellness sector.
- The company is focusing its established platform and its operating playbook on beauty and wellness, allowing capital to go to specialization, AI, and distribution rather than rebuilding the foundational operating system.
- Data and Intelligence Advisor Marija Radulovic-Nastic joined Yocale.ai following a 21-year career at Electronic Arts, which included serving as Chief Technology Officer from 2022 to 2025, to help advance the company’s data and intelligence strategy.
Artificial intelligence has spent three years proving it can do almost anything. The harder question is where it actually gets used.
Increasingly, the answer is software built around how a single sector really works.
Beauty and wellness is one of the largest such sectors and one of the least modernized. It runs on appointments and repeat visits. A chair sitting empty at 2 p.m. is revenue that cannot be recovered later in the day. Much of the sector still runs on tools that were never designed to talk to each other.
Yocale.ai Inc. (CSE: YAI) is going after that. The North Vancouver-based company operates an AI-powered operating system for medical spas and salons, bringing online booking, scheduling, client retention, payments, and compliance onto one platform. All-in-one platforms already exist in this category. Yocale.ai argues that AI becomes more useful when it sits inside an integrated operating system that can see the whole business rather than one isolated piece of it.
Chief Executive Officer Aydin Asli frames the company’s purpose around the operator.
“Most of these entrepreneurs didn’t start the business because they wanted to spend their time answering calls and chasing bookings,” Asli said. “They started it because they were passionate about their craft. Our mission is really to give those entrepreneurs more time, intelligence, and control. And that’s what business made simple means to us, helping them run their business instead of allowing the business to run them.”
What changes on day one
Many independent operators still rely on separate systems for scheduling, payments, messaging, and marketing. Each holds a fragment of the customer relationship, and none of them holds all of it, with reporting that often lacks a complete view of the client and the business. On day one, Asli says, Yocale.ai begins bringing that patchwork into a more connected operating environment.
“We bring all those workflows into one single platform,” he said. “That means fewer disconnected systems, less manual admin, clear client data, and a better view of what’s actually happening in the business.”
A missed call at 9 p.m. is not an inconvenience in this industry. It is a booking that goes to a competitor. Online booking available 24/7 helps providers secure bookings beyond their typical operating hours.
“Our objective with AI-assisted communication and bookings is to shorten that distance between ‘I’m interested’ and ‘I’m booked,’” Asli said. “We’re not trying to replace the entrepreneur, or the relationship between the professional and the client. We’re trying to give the entrepreneur leverage.”
A running start
Most early-stage technology companies begin by building both the product and the operating playbook. Yocale.ai starts from a different point, with technology already in commercial use across thousands of service providers in over 20 countries, developed and operated through the Yocale platform for more than a decade.
That position was built deliberately. The Yocale platform was founded and scaled as a flexible system capable of running any appointment-driven business, and it proved that across multiple verticals at once. Beauty and wellness turned out to be among the largest and fastest-growing of them. Rather than treat it as one category among many, the company decided to give it concentrated focus, its own product depth, and its own path to the capital markets.
Yocale.ai Inc. is a separate public entity, listed on the CSE in May 2026, and begins with the technology and years of accumulated experience in how appointment-driven businesses fill their calendars, take payment, and keep clients coming back. Asli joined the business as Chief Executive Officer and has spent recent years working specifically on how beauty and wellness operators run.
“We’re not presenting Yocale.ai as a 10-year-old public operating company,” Asli said. “The advantage is that we’re pushing a new strategy without necessarily starting technologically from a blank sheet of paper.”
That is the trade on offer. Not a decade of financial history, but an established platform with years of commercial usage, including within beauty and wellness, now being concentrated and scaled through a dedicated vertical strategy.
Narrowing to one vertical is meant to accelerate that scaling, not cap it. The company is pointing its people, product roadmap, and capital at beauty and wellness instead of spreading them across every kind of appointment-driven business. And because the underlying platform was developed across several of those industries, it can carry workflows proven elsewhere in the service economy into a product built specifically for salons and spas.
“The foundation is proven. It has been developed, used commercially, and continuously evolved over more than a decade,” Asli said. “What’s new is the strategy, and it starts from a platform that already works.”
The capital flowing into this category signals strong investor conviction. Fresha, founded in 2015, secured an $80 million investment from KKR in May 2026, bringing its total capital raised to $285 million and its valuation to more than $1 billion. Vagaro, founded in 2009, raised $63 million in a round led by FTV Capital in 2018 before securing a follow-on investment in 2021 that valued the company at $1 billion. Yocale.ai is building on an established, operating platform, allowing new capital to be directed toward deeper industry specialization, AI development, and customer acquisition rather than building the foundational operating system from scratch.
What the vertical focus has already produced
That focus has driven a new phase of product investment. Yocale.ai has brought in people who understand the category and has examined where operators still hit friction, what capabilities make the platform more embedded in the business, and what helps operators understand their clients, serve them well, improve revenue, and keep them longer.
Recent developments have centred on payments, memberships, packages, and gift cards built into the specific workflows of a beauty and wellness business. A deposit taken on a booking. A package draw applied at checkout. A gift card redeemed at the chair. Commissions split across providers. That work sits alongside the company’s broader AI roadmap. This is not payment processing bolted onto a calendar. It is money movement that understands what the appointment actually is. The objective is to cover more of the operating journey within a single system, so the platform can become the operational backbone the business runs on as it grows.
The case for owning the code
Many platforms in this space license third-party infrastructure or assemble white-label tools, then pass those costs to the operator.
Yocale.ai owns and controls the core technology and end-to-end workflows behind its beauty and wellness strategy, rather than building the business primarily by assembling white-label point solutions. Owning the code lets the company integrate functionality deeply, configure the platform around the vertical, and build intelligence directly into how the business runs. It also means resources can go into vertical specialization and the intelligence layer as the underlying platform continues to evolve.
If an operator can manage bookings, customer relationships, payments, memberships, marketing, and, increasingly, business intelligence within one environment, the economic comparison becomes much broader than the monthly price of a scheduling application. The objective is to reduce both costs and operational complexity by bringing more of the business into a single integrated platform.
Depth is the other half of the argument. A salon and a medical spa use different terminology and workflows than a generic local business, which is why Yocale.ai focuses on a single category rather than trying to be everything to everyone.
One set of books
Most salons run their bookings in one system and their money in another.
Asli argues the two belong together. Put bookings, deposits, checkouts, and memberships through the same system that schedules the appointment, and the money side of the business stops living in a separate ledger from the appointment that created it. Gift cards make the case. A client is certain there is a balance on file. The salon, working off a separate payment system, has no record of it, and the question gets settled over several days or written off at the counter. On a single system it takes seconds.
“Anytime you’ve got integrated payments into any platform, you’re not having to manage two sets of books,” Asli said. “Everything is fully integrated; it makes life easy. At the end of the day, you’ve got one set of books to go by.”
From data to decisions
In June, Yocale.ai announced the appointment of Marija Radulovic-Nastic as Data and Intelligence Advisor, following a 21-year career at Electronic Arts that culminated in serving as Chief Technology Officer from 2022 to 2025. Over that career, senior leadership roles spanned engineering, development technology, and applied research.
The appointment is tied to Yocale.ai’s next phase, turning the operating data, workflows, and business context already embedded in the platform into a deeper intelligence layer that can automate work, surface opportunities, and help operators better understand, run, and grow their businesses.
It also signals where the platform is going. The moat here is less about access to an AI model than about the business context that model operates in. Yocale.ai’s intelligence layer is designed to sit inside the system of record and the end-to-end business workflows, covering appointments, customer relationships, payments, communications, utilization, and the interactions around them.
“Importantly, we think of AI as an augmentation layer over structured systems of record rather than simply putting a chatbot on top of the product,” Asli said. “If you use AI outside of your system, it’s just that, something outside your system. Our AI layer is built completely into the workflows of everything we do.”
Structured records are only half of it. A booking history tells you what happened; the client notes, messages, and consultation details around it tell you why. Combining the two is where the platform is aiming, and it is the part that is hardest to reach from outside the system. A standalone chatbot only sees the prompt in front of it, while an intelligence layer sitting inside the system can read the business around it.
Built that way, the system is meant to produce operational judgment, spotting patterns in retention and rebooking, and flagging where capacity goes unused.
The ambition goes further than analysis; the first role is execution. Asli describes the intended end state as something closer to AI delivered as a service, or as a workforce: a system that identifies patterns, surfaces opportunities, recommends actions, and then carries out the work itself. Confirmations, rebooking outreach, waitlist fills, and follow-up on lapsed clients are tasks a small business either does inconsistently or pays someone to do.
The second role is decision support. Most independent operators have no analyst and no operations manager, so between appointments they make judgment calls on instinct about pricing, staffing, hours, and which services to push. A platform that holds bookings, payments, client history, and utilization data is positioned to make those calls better informed. The intent is for the owner to have an intelligent workforce handling execution and a layer that helps decide what to execute.
Capital, and what it’s for
Yocale.ai’s first post-listing financing was intentionally focused. The company initially targeted approximately $1 million of strategic capital. Investor demand exceeded that target, and the round closed at approximately $1.74 million.
Management viewed the financing as an early opportunity to broaden the shareholder base and support near-term execution, not as a reflection of the opportunity’s scale or the company’s longer-term capital strategy. The proceeds go toward product enhancements, commercialization and go-to-market activities, working capital, and the evaluation of strategic opportunities.
“We were intentional about keeping the first financing focused,” Asli said. “The fact that demand exceeded the original target was encouraging, but the real objective is execution. As we deliver operating milestones, we want investors to see the progress, understand the opportunity, and continue following the company.”
As Yocale.ai executes its product and commercialization plans, management expects investors to evaluate the company against increasingly tangible operating milestones. The company intends to maintain the flexibility to access the capital markets when management and the board believe doing so can accelerate the strategy, subject to market conditions and applicable requirements.
What investors should watch
On market size, Asli would rather talk about execution.
“We don’t manage the company around capturing a predetermined percentage of a headline TAM,” he said, referring to total addressable market. “If you execute on all those fundamentals, even a relatively small share of such a large, fragmented market is a meaningful company.”
He points instead to four things investors should watch over the next 12 months. The first is how quickly identified market needs translate into commercially usable capabilities. The second is customer validation through pilots, adoption, and deeper workflow usage. The third is whether that validation converts into commercialization and reported revenue. The fourth is strategic execution, including how effectively the company deploys capital and pursues complementary technologies and partnerships.
Yocale.ai is early in its standalone commercialization, but it starts from an established technology and operating foundation. It has a built product, a defined vertical strategy, and a clear set of measures against which investors can assess progress.
“The bigger investment question is straightforward,” Asli said. “Can we turn the technology foundation, market understanding, and operating playbook into measurable execution? We believe the foundation is in place. The next phase is about execution and scale.”
About Yocale.ai Inc.
Yocale.ai Inc. (CSE: YAI) is the operator of an AI-powered operating system for the beauty and wellness industry, serving businesses from independent salons and med-spas to multi-location enterprise wellness brands. Combining vertical SaaS, embedded fintech, data intelligence, and AI automation within a single configurable platform, Yocale.ai unifies customer acquisition, bookings, payments, client engagement, and day-to-day operations, creating a connected operational data foundation for AI-driven automation and decision support across the business.
Learn more at yocale.ai.
Follow Yocale on LinkedIn.
This article contains forward-looking information within the meaning of applicable securities laws, including statements regarding product development, commercialization plans, and future capital activity. Forward-looking statements are based on management’s current expectations and are subject to risks and uncertainties; actual results may differ materially. Readers should not place undue reliance on them. Yocale.ai Inc. undertakes no obligation to update forward-looking information except as required by law.
