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After a fairly long period of peace in the ETF Fee War, an unprecedented outbreak occurred, which saw about 10 different issuers reducing or undercutting costs on a few dozen products, which included the first zero and negative fee ETFs. 

Smaller issuers such as SoFi and Salt have participated alongside market leaders BlackRock, Vanguard and State Street. Joel and Eric are joined by Rachel Evans of Bloomberg News for a dive into this two week fee cutting frenzy to break down what it means for investors and the industry.


To contact the authors of this story: Joel Weber in New York at jweber66@bloomberg.netEric Balchunas in Skillman at ebalchunas@bloomberg.net

To contact the editor responsible for this story: Magnus Henriksson at mhenriksso10@bloomberg.net

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