(Bloomberg) -- Louisiana Democrat Katie Darling hopes to jump-start her longshot bid to unseat House Minority Whip Steve Scalise with one of the most intimate campaign ads in recent memory: It features a video of her giving birth.
Darling on Monday released the 75-second ad, which shows her going to the hospital and in labor with her son, Ollie, last month. It also showcases her home life with her husband and daughter.
In the spot, Darling, who currently works in the education technology sector, according to her website, spotlights concerns about climate change and reproductive health care. Louisiana has one of the country’s most restrictive abortion bans.
“We should be putting pregnant women at ease, not putting their lives at risk,” Darling says in the ad.
Scalise has held the seat since his first win in 2008. Louisiana uses the majority-vote system: All candidates will compete in a primary on Nov. 8. If no candidate garners more than half the vote, the top two will face off in a December election, according to Ballotpedia, a nonprofit that researches elections.
Despite the record number of women serving in Congress, it’s only recently that politics and early motherhood have begun to intersect more publicly. In 2018, Tammy Duckworth of Illinois became the first US senator to give birth while in office. The first lactation room in the House of Representatives was installed after Nancy Pelosi became speaker in 2007, according to the New York Times.
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