Sep 21, 2022
Meta Sued for Skirting Apple Privacy Rules to Snoop on Users
(Bloomberg) -- Meta Platforms Inc. was sued for allegedly building a secret work-around to safeguards that Apple Inc. launched last year to protect iPhone users from having their internet activity tracked.
In a proposed class-action complaint filed Wednesday in San Francisco federal court, two Facebook users accused the company of skirting Apple’s 2021 privacy rules and violating state and federal laws limiting the unauthorized collection of personal data. A similar complaint was filed in the same court last week.
Read More: Facebook Users Said No to Tracking. Now Advertisers are Panicking
A Meta spokesperson said the allegations are “without merit” and the company will defend itself.
“We have designed our in-app browser to respect users’ privacy choices, including how data may be used for ads,” the company said in an emailed statement.
According to the suits, Meta’s collection of user data from the Facebook app helps it circumvent rules instituted by Apple in 2021 requiring all third-party apps to obtain consent from users before tracking their activities, online or off.
Meta has said it expected to miss out on $10 billion in ad revenue in 2022 because of Apple’s changes.
The Facebook app gets around Apple privacy rules by opening web links in an in-app browser, rather than the user’s default browser, according to Wednesday’s complaint.
“This allows Meta to intercept, monitor and record its users’ interactions and communications with third parties, providing data to Meta that it aggregates, analyzes, and uses to boost its advertising revenue,” according to the suit.
The cases are Willis v. Meta Platforms Inc., 22-cv-05376, and Mitchell v. Meta Platforms Inc., 22-cv-05267, US District Court, Northern District of California (San Francisco).
(Updates with company spokesperson’s comment in fourth paragraph.)
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