(Bloomberg) -- Twitter Inc. will start showing ads in the replies to tweets and sharing some of the revenue with the tweet’s writer, according to site owner Elon Musk.

The catch: In order to be eligible to receive a share of the revenue, someone has to be a subscriber to the premium version, called Twitter Blue. That costs $8 a month. 

Musk didn’t specify how much of the ad revenue Twitter would be sharing. He has been working to improve reception for the company’s premium product. He also is aiming to win back advertisers who paused or stopped spending as much after he took over the company in October.

©2023 Bloomberg L.P.