(Bloomberg) -- India’s digital payments pioneer Paytm announced new funding from existing shareholders like SoftBank Group Corp.’s Vision Fund and new investors, as competition in the country’s finance sector heats up.

Though the company did not disclose details, it raised $1 billion in equity at a $16 billion valuation, according to a person familiar with the matter. It is in talks for another $1 billion in debt, the person said, asking not to be named because the specifics are private. Bloomberg News reported last month that Paytm was close to raising $2 billion, split between debt and equity.

Paytm founder Vijay Shekhar Sharma is trying to fend off competitors in a payments market that could reach $1 trillion by 2023, according to Credit Suisse. Alphabet Inc.’s Google and Walmart Inc.-owned Flipkart’s PhonePe are among the rivals vying for young, smartphone-savvy users who are turning to new apps for easy digital payments.

SoftBank’s Vision Fund, Ant Financial and Discovery Capital are among returning investors, while while funds and accounts advised by T. Rowe Price Group Inc. are also adding to the round.

Paytm said it plans to spend $1.4 billion over the next three years on expansion. Merchants in 2,000 towns and cities already use the company’s technology.

To contact the reporter on this story: Saritha Rai in Bangalore at srai33@bloomberg.net

To contact the editor responsible for this story: Peter Elstrom at pelstrom@bloomberg.net

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