Less than a week after Loblaw launched its PC Optimum program, customers have taken to social media to voice their frustrations with the ongoing glitches they are experiencing with the app.

Problems were first reported when the program first kicked off Feb. 1, which Loblaw attributed to a high volume of app downloads, and were said to be resolved that day.  

Customers have since claimed to have lost points – which are supposed to be automatically transferred – in the process of switching over from their old PC Plus or Shoppers Optimum accounts to the new program. Members have also reported issues when linking their old accounts in the app.

Loblaw has responded to customers via Twitter to explain the company is working to fix “technical difficulties,” and that the transfers would take longer to appear, promising the points will be available in members’ accounts by Feb. 28. 

"While we anticipated excitement about the new program, the initial volume caused a few challenges with online linking, and intermittent issues with the in-store process," Loblaw public relations told BNN in an emailed statement. "At this point, both of these have been resolved." 

"Our online and call centre customer service teams are working diligently to respond to all member questions, and we apologize for the delay."

On Sunday, the company was also advising members to “try again tomorrow” after some said they were having difficulty linking their old accounts.   

Loblaw first announced plans to merge its PC Plus and Shoppers Optimum programs in November, almost four years after the grocery company acquired the drug store chain.