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TORONTO, Sept. 10, 2026 (GLOBE NEWSWIRE) -- Solitaire x Alex Armen, a Toronto-based bespoke jewellery studio specializing in custom engagement rings and private commissions, has released its 2027 Canadian Engagement Ring & Jewellery Trends Report, based on an analysis of client enquiries, design consultations, and calendar bookings spanning more than eighteen months. The findings reveal Canadian consumers are increasingly moving away from mass-produced jewellery in favour of highly personalized pieces that reflect individual style, sentiment, and long-term value.
“People are no longer looking for a standard ring from a display case,” says Alex Armen, designer at Solitaire x Alex Armen. “They want a piece that reflects who they are, what they believe in, and what their relationship means to them. Jewellery is becoming more personal than ever.”
Trend #1: Yellow Gold Continues to Dominate
One of the clearest findings in the report is the continued rise of yellow gold.
While white gold and platinum remain important categories, yellow gold was the most frequently requested metal across bridal and fine-jewellery commissions. Clients consistently cited its warmth, timelessness, and heirloom quality as major factors influencing their decisions. Requests ranged from classic solitaires and elongated diamond engagement rings to gemstone-centred designs and custom wedding bands.
Trend #2: Lab-Grown Diamonds Have Become Mainstream
Lab-grown diamonds remain highly popular among younger buyers seeking larger centre stones while maintaining budget flexibility. Several enquiries focused on lab-grown diamonds between three and four carats, particularly in classic engagement ring styles.
Popular requests included:
Trend #3: Coloured Gemstones Are Moving Into the Mainstream
The report identifies coloured gemstones as one of the fastest-growing categories in custom jewellery.
Recent enquiries included alexandrite, ruby, emerald, sapphire, Paraiba tourmaline, morganite, coloured diamonds, and alternative colourless gemstones. Increasingly, clients are selecting centre stones based on symbolism, rarity, individuality, and personal connection rather than tradition alone.
Among these, alexandrite emerged as a particularly noteworthy category, reflecting growing consumer interest in unique gemstones that offer both rarity and visual intrigue.
Trend #4: Natural Diamonds Remain the Premium Choice
Despite the growth of lab-grown diamonds, natural diamonds continue to attract clients prioritizing rarity, long-term symbolism, and heirloom value.
Natural-diamond buyers frequently place greater emphasis on provenance, exceptional cut quality, and the uniqueness associated with a stone formed billions of years ago. Rather than replacing one another, natural and lab-grown diamonds appear to be serving distinct client priorities.
Trend #5: Personalisation Has Become the New Luxury
The strongest theme across all categories was the growing desire for personalization.
Rather than purchasing existing designs, clients increasingly arrived with highly specific requests that reflected their own stories, aesthetics, and relationships.
Examples included:
The report suggests that individuality is replacing trend-following as the primary driver behind luxury jewellery purchases.
Trend #6: Matching Wedding Bands Are Being Planned Earlier
Many couples are choosing to design engagement rings and wedding bands simultaneously to ensure proper fit and visual harmony. Requests for matching men’s and women’s bands, coordinated design language, and future wedding-band planning appeared consistently throughout the reviewed enquiries.
Trend #7: Jewellery Redesign and Heirloom Repurposing Continues to Expand
Canadians are increasingly seeking to repurpose sentimental jewellery rather than purchase entirely new pieces.
Notable requests included:
This trend highlights a broader consumer movement toward one-of-a-kind jewellery that cannot be replicated through traditional retail channels.
Trend #8: AI Is Emerging as a Jewellery Discovery Channel
A growing number of clients reported discovering jewellery designers through artificial intelligence and AI-powered search experiences.
As consumers increasingly use conversational search platforms to research engagement rings, gemstones, jewellery design, and luxury purchases, AI is emerging as a meaningful driver of discovery within the jewellery industry.
Trend #9: Elongated Shapes Continue to Lead Demand
While round brilliant diamonds remain a classic choice, elongated shapes continue to dominate engagement-ring discussions.
Popular requests included:
Clients consistently gravitated toward elongated silhouettes for their balance of elegance, finger coverage, and modern appeal.
Predicted Top 2027 Engagement Ring Styles
Based on reviewed enquiries, Solitaire x Alex Armen forecasts the following will be among Canada’s most requested engagement ring styles in 2027:
The report indicates Canadian consumers are increasingly seeking originality, craftsmanship, and emotional significance over mass-market trends.
About Solitaire x Alex Armen
Founded on a family jewellery legacy that began in downtown Toronto in 1983, Solitaire x Alex Armen is a private, appointment-only jewellery studio specializing in custom engagement rings, heirloom redesigns, rare gemstone sourcing, and bespoke fine jewellery commissions.
The studio combines traditional craftsmanship with contemporary design, serving clients across Canada and internationally.
Media Contact
Solitaire x Alex Armen
210 Victoria Street, Toronto, Ontario
info@solitairejewellery.com
solitairejewellery.com
Editor’s Note: The 2027 Canadian Engagement Ring & Jewellery Trends Report is based on observed consultation themes, client enquiries, and commissioned design requests reviewed by Solitaire x Alex Armen during the study period and is intended to identify emerging consumer preferences in Canada’s custom jewellery sector.
Photos accompanying this announcement are available at
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