Spotify Says Every Day for Users ‘Now Looks Like the Weekend’

Katherine Chiglinsky, Bloomberg News

A man checks his smartphone whilst standing amongst illuminated screens bearing the Spotify Technology SA logo in this arranged photograph in London, U.K., on Tuesday, June 26, 2018. Spotify Technology SA hired Dawn Ostroff as its chief content officer, tapping a Conde Nast entertainment executive to oversee music, audio and video partnerships. Photographer: Chris Ratcliffe/Bloomberg , Photographer: Chris Ratcliffe/Bloomberg

(Bloomberg) -- Spotify Technology SA’s results might be a case study in how humans react to periods of great stress.

In Wednesday’s earnings release, the streaming company details how people use its service, saying that “every day now looks like the weekend” as usage in car, wearable and web platforms drops while TV and game-console use increases “materially” (in excess of 50%). The ratio of daily active users to monthly active users was “strong,” it says.

The company also notes ways listeners are trying to cope during the crisis:

“Two in five consumers we surveyed in the U.S. said they were listening to music to manage stress more than they typically do, which explains the recent rise we’ve seen in searches for ‘chill’ and ‘instrumental,’” Spotify says in its release. “We’ve also seen an uptick in consumption of podcasts related to wellness and meditation over the last few weeks.”

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