On May 17, 1792, 24 brokers gathered under a buttonwood tree at 68 Wall Street and signed an agreement that would become the New York Stock Exchange (NYSE).
More than two centuries later, the institution is once again ushering in change, this time for a digital era.
Walk onto the floor today and you might spot an independent creator tracking the day’s news. Or you’ll encounter a member of the NYSE’s own fast-growing content team covering a market milestone, so that anyone with a smartphone can access the story of the markets.
Under President Lynn Martin, the NYSE has embraced the technological shift and a new generation of market watchers, while quietly building out a media platform of its own.
Martin, who joined the organization more than two decades ago and took over as the NYSE’s 68th president in January 2022, brings a deep technology background. She began her career as a computer programmer at IBM, a company with its own long history of reinvention. She has been candid about her management philosophy.
“I don’t accept the phrase ‘We’ve always done it that way,’” she said in a 2021 post on the NYSE’s Taking Stock blog, shortly before taking on the role. “Because with that mindset you don’t grow and innovate.”
Not only has the exchange opened its floor to a new generation of voices, it has built a media operation those voices can use. The studios are not just for NYSE content. They are designed to be shared with partners, from established outlets to independent creators.
I have first-hand experience with this. My show, Ticker Take, became an NYSE partner in late 2025, sharing stories from the floor with our audience. Around the same time, the NYSE also teamed up with TBPN, a daily tech program that made headlines earlier this year when it was acquired by OpenAI.
Joe Benarroch, who joined as Head of Media Partnerships, Content and Distribution in late 2024 after senior roles at X, Meta and NBCUniversal, has been leading the build.
“We are both a partner to all publishers and we are, in equal parts, a publisher,” Benarroch told a crowd of industry players and creators at a recent NYSE event.
The openness is working. The NYSE’s content now reaches roughly 50 million monthly viewers across partner platforms, more than double the year before. Daily live programming has grown more than 200 per cent year-over-year. Its flagship podcast, Inside the ICE House, has surpassed a million downloads.
At 234, the institution that built the modern stock market is not just keeping up with how the next generation engages with capital. It is leading the way.
Jon Erlichman is a BNN Bloomberg contributor and the host of Ticker Take on YouTube, which partners with the New York Stock Exchange to showcase stories from the trading floor.
