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Sep 18, 2019

Tim Hortons phasing out Beyond Meat products in most provinces

Beyond Meat given thumbs up by analyst despite Tim Hortons trimming offering


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Tim Hortons is scaling back its Beyond Meat offerings.

"The Beyond Burger will still be available for a limited time nationally. The Beyond Meat breakfast sandwiches are available in various regions while supplies last, but will continue to be available in B.C. and Ontario," a spokesperson for Tim Hortons said via email. 

The coffee-and-doughnut chain says it has seen a “particularly positive” reception to the meatless menu items in Ontario and B.C. The company also notes the products were limited time offers, and may be reintroduced in the future depending on customer feedback.

Tim Hortons rolled out Beyond Meat breakfast sandwiches nationally in June, and the plant-based burgers were added in July.

On an Aug. 2 conference call with analysts, Jose Cil, chief executive officer of Tim Hortons parent company Restaurant Brands International Inc., indicated that the products may not be on the chain’s menu for the long term.

“We looked at the Beyond Meat burger as well as a kind of limited time offer to see how it would react and we're encouraged by some of the behaviour there,” Cil said at the time. “But in the end, we're really a coffee and baked goods business with a very strong sandwich offering with soups and other products that are natural to our restaurants.”

Editor's note: An earlier version of this story incorrectly stated Tim Hortons had stopped sales of all Beyond Meat products in Canada outside of Ontario and British Columbia. BNN Bloomberg regrets the error.