Online capital raising has introduced an increasing number of opportunities for start-ups. The traditional founder experience has been compressed and inverted through the new methods of raising capital and issuing securities, but the current economic climate presents a roadblock for many businesses struggling to get their feet off the ground.
To provide investor marketing support for its clients, Issuance, Inc., a leading investment platform for regulation financings, is announcing its partnership with Market One Media Group (“Market One”). This partnership will support Issuance’s expansion into the Canadian capital markets through Market One’s extensive network and track record of success in the industry.
“Market One is one of the most experienced investor marketing agencies in the industry and we are excited to have them as a partner,” commented Darren Marble, Issuance’s Co-Founder & CEO. “We are continuously looking for ways to support our issuers, and we know Market One will have the capability and capacity to serve our growing list of clients and ensure their financings are successful.”
This partnership marks a significant milestone in Issuance's growth trajectory as it transitions into a technology-driven capital raising platform. The Issuance team will continue to focus its efforts on the development and growth of its SaaS-based platform, Issuance Express, to better serve its clients and set the standard in capital raising technology (see below).
“The collaboration and support of Issuance have been invaluable to us. The synergy between our companies is undeniable, and our partnership is a key driver of our mutual growth and success," said Farhan Lalani, President & CEO of Market One. “By aligning our goals and working closely together, we are able to leverage the strengths of both our companies and create a stronger, more competitive offering in the market across the continent.”
As a leading investor marketing agency with over a decade of experience driving awareness for public companies, Market One’s reach extends to millions in the business and finance sectors. Their team of professionals includes award-winning journalists, Google-certified digital marketers, creatives and capital markets experts.
The meteoric rise of equity crowdfunding presents great opportunities in the investor marketing sector. Ahead of the game are companies that have built a team focused on lead generation that also compliments their existing service offerings.
Evolving with the new norm is Market One. While progressing their new partnership and bringing about additional opportunities, the company will continue to grow its wide breadth of services including content marketing, digital awareness campaigns, creative, public relations, and investor relations, among others.
“There is a significant difference between traditional marketing and investor marketing,” continued Mr. Marble. “The investor marketing experience that Market One brings to its clients is extensive and its value cannot be overstated for issuers looking to maximize their return on marketing.”
About Issuance Express
Issuance recently launched its new platform, Issuance Express. This capital raising platform is a cost-effective mobile and desktop friendly solution for regulation financings that allows investors to check-out in under 1-minute using Apple Pay, Google Pay, and other standard payment methods.
Issuance Express is a white-label solution that is hosted by the issuer and fully-customizable, enabling a seamless experience for investors. By self-hosting the platform, issuers own the investor-relationship from the first touch, have complete control over their marketing funnel, and can better optimize their capital raising efforts to maximize funds received.
To schedule a demo of Issuance Express, visit issuance.com/schedule-demo.