U.S. retail sales accelerated in March by the most in 10 months as business reopenings, increased hiring and a fresh round of stimulus checks emboldened shoppers.

The value of overall sales increased 9.8 per cent last month in a broad advance after an upwardly revised 2.7 per cent decline in February, Commerce Department figures showed Thursday. Another report showed applications for unemployment benefits plunged last week to a fresh pandemic low.

The distribution of US$1,400 stimulus checks to individuals and robust job growth last month help explain the rebound in sales, closing out a quarter of sturdy consumer demand. A quicker pace of COVID-19 vaccinations and the easing of pandemic-related restrictions on activity will probably underpin sales, especially in retail categories that have been hardest hit by social distancing.

A separate report Thursday showed initial state jobless claims fell by almost 200,000 last week, partly reflecting a significant drop in California and signaling further progress in the job market and economy.

Other reports Thursday showed strength in manufacturing too. A Federal Reserve Bank of New York index of factory activity in the state jumped to the highest level since 2017. A Philadelphia Fed manufacturing gauge improved to the strongest reading since 1973.

U.S. stock futures rose and Treasury yields declined as investors cheered the onslaught of solid economic data.

While the economy has shown further signs of roaring back, Fed officials say the U.S. has a long road to recovery with many Americans still out of work and the virus still percolating.

Retail sales were projected to climb 5.8 per cent in March, according to the median forecast in a Bloomberg survey. The outsize gain during the month also reflected a rebound from February, when economic activity was limited by sub-freezing temperatures and winter storms that overwhelmed power grids in Texas and the Great Plains.

The government’s report showed all 13 retail categories posted sales gains in March. The total value of sales in each category, with the exception of restaurants, are above where they were in February of last year.

Receipts at restaurants rose 13.4 per cent in March, while sales at apparel retailers jumped 18.3 per cent -- both the strongest advances since June of last year.

Businesses that have been strong throughout the pandemic, including furniture outlets and building material merchants, experienced solid March sales. E-commerce sales also rebounded.

Ray Blanchette, chief executive officer of restaurant chain TGI Friday’s, said comparable sales, a key indicator in the restaurant industry, turned positive in March and April over 2019 figures.

“Stimulus checks helped,” Blanchette said. “There’s a lot of pent-up demand. And when folks get out they want to enjoy themselves. In many cases, it’s the first time they’ve done it in some time.”

While federal stimulus payments provided a temporary spending boost in the month, their impact in the longer term remains to be seen. Reports in the coming months will show whether job growth and overall consumer confidence will be enough to allow for such huge monthly sales gains.

Further, as the economy continues to reopen, consumers may steer their spending away from merchandise and more toward travel and other services, which could lead to more moderate retail sales.

Gas station receipts rose 10.9 per cent, at least in part reflecting higher fuel prices, which averaged US$2.88 per gallon at the end of March, compared with US$2.72 at the end of February. The retail figures aren’t adjusted for price changes.

Sales at car and motor vehicle parts dealers advanced 15.1 per cent in March, even as automakers faced production constraints due to the global semiconductor shortage.

--With assistance from Jordan Yadoo, Leslie Patton, Reade Pickert and Sophie Caronello.