(Bloomberg) -- Ryan Reynolds’ Wrexham AFC scored a major sponsorship agreement with United Airlines Holdings Inc., following their glitzy promotion to the English Football League.

Reynolds bought the struggling Welsh football club with fellow celebrity and actor Rob McElhenney in a shock Hollywood takeover that completed in early 2021. The injection of cash and media know-how helped propel Wrexham into the global spotlight, aided by a documentary series shown on Walt Disney Co.’s FX platform.

The sponsor agreement was announced in a video posted to Wrexham’s Twitter account on Thursday. 

Under the agreement, United’s logo will appear on the front of both the men’s and women’s sides shirts of Wrexham AFC. The club will play in England’s fourth-tier competition next season. 

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