(Bloomberg) -- Hollywood firm United Talent Agency represents some of the biggest YouTube stars and podcast networks around. Now it’s trying to bring those two worlds together.

UTA has teamed up with Cadence13 to create Ramble, which they say is the first podcast network devoted exclusively to online creators. The first members of the network include Rhett and Link, hosts of the YouTube show “Good Mythical Morning,” and Hannah Hart, host of “My Drunk Kitchen.”

Podcasting is a lucrative new medium for popular personalities of YouTube, Instagram and Snapchat, many of whom are used to operating on their own. Podcast ad sales climbed 86 percent to $313.9 million in 2017, according to the Interactive Advertising Bureau.

But in an increasingly crowded market, online stars risk missing out if they don’t get some help, according to UTA agent Oren Rosenbaum. Ramble will provide members with resources to tape their podcasts, sell advertising and plan live events.

“Most podcast networks are focused on the traditional podcast listener,” Rosenbaum said. “They haven’t looked at attracting the younger, millennial and Gen Z audience to the medium.”

Talent agencies have always excelled at identifying new ways for their clients to make money -- enriching themselves in the process. They latched onto the world of online talent a few years ago, guiding a new class of creative talent through the worlds of Hollywood and Madison Avenue.

Podcasting has piqued their interest in recent years. William Morris Endeavor has signed Panoply Media, a podcast networks tarted by the Slate Group, and Crooked Media, a network started by former members of the Obama administration. UTA has a dedicated podcast division, and represents both podcast networks and hosts like Ira Glass and Anna Faris.

To contact the reporter on this story: Lucas Shaw in Los Angeles at lshaw31@bloomberg.net

To contact the editor responsible for this story: Nick Turner at nturner7@bloomberg.net

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