(Bloomberg) -- When Volvo Car Group broke ground on its first U.S. assembly plant in 2015, it was a proud step in the Swedish automaker’s rebound and global expansion, not a chess move in anticipation of a possible trade war.
Now that the plant is about to begin production, it’s poised to serve as a small hedge against tariffs at a time when economic barriers are being erected almost daily.
The carmaker on Wednesday will reveal its new S60 mid-size sedan, a redesigned model that will replace one currently produced in China and imported into the U.S. Making the car in South Carolina enables the company to sidestep the tariffs President Donald Trump applied this month to Chinese autos. But with the model accounting for less than 9 percent of Volvo’s U.S. sales this year through May, most of the lineup will still be exposed to any import taxes that target countries in Asia or Europe.
As a Swedish carmaker owned by a Chinese billionaire and creating jobs in the American South, Volvo is a poster child for how globally interconnected the auto industry has become. It’s been flourishing under the light-touch patronage of its owner, Li Shufu’s Zhejiang Geely Holding Group Co., investing $11 billion since 2010 to expand and modernize its manufacturing footprint and overhaul its product lineup.
Volvo still has more investing to do. The new plant 40 miles northwest of Charleston will officially begin production of the S60 later this year with 1,100 employees. It’s adding the ability to make the XC90 sport utility vehicle by 2021 and anticipates employing 3,900 within five years at the $1.1 billion complex.
“They’re fortunate they made this call, and I think it’s probably going to play out for them quite well,” said Charlie Chesbrough, senior economist at researcher Cox Automotive. Manufacturing in the U.S. insulates Volvo’s U.S. market share from “whatever volatility there may be out there from the negotiations.”
While U.S. auto sales have been slipping from their 2016 peak, Volvo’s deliveries were up 41 percent this year through May. Chief Executive Officer Hakan Samuelsson is trying to reach 800,000 global vehicle sales by 2020 -- 40 percent more than last year’s record.
Trump’s Trade Tiffs
Samuelsson may have to overcome Trump’s trade moves, which increasingly have put automakers on edge. With interest rates and gasoline prices rising, Trump increased manufacturers’ costs by imposing tariffs on imported steel and aluminum. Last month, he ordered an investigation into auto imports on national security grounds. Tariffs of as much as 25 percent that are said to be under consideration as part of that probe could cost the U.S. at least 1 million annual vehicle sales, according to researcher LMC Automotive.
On Friday, Trump vowed to impose tariffs on at least $50 billion in Chinese goods, including a 25 percent tariff on imported cars. After Beijing threatened to retaliate, Trump pledged to tax an additional $200 billion in Chinese imports. Global stocks retreated as concerns mounted that the world’s two-biggest economies are headed toward a trade war.
Even with its U.S. plant, Volvo remains extremely vulnerable to taxes on imported cars. The Gothenburg, Sweden-based automaker imported all of the 81,651 cars it sold in the U.S. last year, and imports will still make up 87 percent of sales in 2019, according to LMC estimates.
Trump, who’s focused much of his ire on German automakers, wrote on Twitter in March that he would raise taxes on cars imported from all of Europe if the EU doesn’t lower its trade barriers. Most Volvos sold in the U.S. are assembled in Sweden or Belgium.
‘Safest Bet’
While tariffs on foreign-made cars would hurt U.S. consumers by driving up prices, they could help the president achieve his goal of boosting domestic manufacturing, Chesbrough said.
“Any business that was thinking of doing anything -- building infrastructure, opening a new factory -- the U.S. would be the safest bet and getting safer, given the situation,” he said.
Volvo’s new 1,600-acre factory is capable of producing as many as 150,000 cars a year, nearly double last year’s U.S. sales volume. The company has also added two vehicle assembly factories and an engine plant in China since Li, Geely’s billionaire founder, acquired the company up from Ford Motor Co. in 2010.
South Carolina, with its coastal port and limited presence of labor unions, is a popular spot for foreign automakers. BMW AG has its largest plant in the world upstate in Spartanburg, and Daimler AG in September expects to complete construction of a plant near Charleston to produce Mercedes-Benz Sprinter vans. About 66,000 people work at more than 400 auto-related companies in South Carolina, according to the state’s commerce department.
To contact the reporter on this story: Gabrielle Coppola in New York at gcoppola@bloomberg.net
To contact the editors responsible for this story: Craig Trudell at ctrudell1@bloomberg.net, Jamie Butters
©2018 Bloomberg L.P.
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