(Bloomberg) -- Volkswagen AG is weighing options for its Lamborghini supercar brand, as the German manufacturer moves ahead with an overhaul aimed at more than doubling its market value and getting ahead of an expected industry shakeout, according to people familiar with the matter.

The options VW is mulling include a sale or stock listing, said the people, who asked not to be named because the deliberations are confidential and no decisions have been made. Chief Executive Officer Herbert Diess plans to focus future expansion on the group’s main global brands -- VW, Porsche and Audi -- in a push to channel resources more efficiently and avoid duplicated efforts.

A Volkswagen representative declined to comment. The German automaker’s American depositary receipts climbed as much as 5.7% to $17.84 in New York trading.

Lamborghini’s stretch from supercars to roomier sport utility vehicles probably has helped boost its valuation to about $11 billion, making it a viable candidate for an initial public offering, analysts at Bloomberg Intelligence estimated in August. Sales of the Urus SUV have soared since its introduction in mid-2018. A redesigned Aventador and new hybrid supercar slated to hit the market next year may help boost margins beyond 30%, BI’s Michael Dean and Gillian Davis wrote in a report.

Diess’s Target

Streamlining the brand lineup at the world’s biggest automaker could limit prospects for smaller and less geographically diversified divisions such as Skoda and Lamborghini, said the people.

Diess is targeting a market value for Volkswagen of 200 billion euros ($220 billion), the people said, from about 81 billion euros now. His efforts are aimed at helping VW defy the auto industry’s current gloom and keep both existing peers and new rivals from the technology industry at bay, the people said.

In intense debates earlier this year, VW’s top management decided against pursuing the sale of units like Bugatti for now, partly because it was unclear if sub-scale assets could be divested without paying cash on top, according to one person. Still, smaller nameplates might face reshuffling going forward.

VW has started preparations to fold Lamborghini into a separate legal entity and the process might conclude toward the end of next year, according to the people.

(Updates with ADR trading in third paragraph)

--With assistance from Eyk Henning.

To contact the reporter on this story: Christoph Rauwald in Frankfurt at crauwald@bloomberg.net

To contact the editors responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net, Craig Trudell

©2019 Bloomberg L.P.