Walmart Inc. is in talks to sell Vudu to Comcast Corp.’s NBCUniversal, which could use the online-video platform to bolster its soon-to-launch Peacock service, according to a person familiar with the situation.

The discussions haven’t yet led to an agreement, according to the person, who asked not to be identified because the talks are private. Walmart declined to discuss the details of any talks, but said it was “constantly having conversations with partners.” NBCUniversal declined to comment.

“We’ve built Vudu into an incredibly strong business, with an install base ofmore than 100 million devices across America,” the retailer said in an emailed statement.

With media giants bolstering their streaming operations, a number of smaller online-video platforms are seen as takeover targets.

Fox Corp. is discussing a deal to acquire the streaming service Tubi, an ad-supported platform that shows reruns and movies, the Wall Street Journal said on Friday. The newspaper also reported earlier on the Vudu talks.

Fox declined to comment, while Tubi didn’t immediately respond to a request for comment.

The potential deals would follow Viacom Inc.’s acquisition of Pluto TV for $340 million last year. That service, a competitor to Tubi, is now part of a portfolio of streaming services that the just-merged ViacomCBS Inc. is building.