TORONTO -- YouTube says it'll close the company's only permanent Canadian studio later this year as it shifts strategies.

The media giant sent an email on Thursday to its online creator community outlining plans to replace its Toronto studio with a "pop-up" approach that'll roll out temporary studios in different regions of the country.

It says the move will help YouTube's production assets reach Canadians in cities where they wouldn't otherwise have the resources.

YouTube Space Toronto opened at George Brown College in spring of 2016 amid a boom in the growth of the creator community.

The 3,500-square-foot facility allowed some local YouTube personalities to use production resources to collaborate and shoot videos.

It was also a hub for workshops and other events tied to the Google-owned company.