(Bloomberg) -- Billionaires, ammirite? They didn’t get to where they were by wasting money on frivolous things, which means the task of buying a present for one can feel especially fraught.
Luckily we’ve spent the past year covering the creme of the luxury crop in food, travel, real estate, art, style, and sports and came up with the following 12 gifts any mega-wealthy macher would appreciate. Because when money is no object, truly titallating is more about the exclusivity, experience, and return on investment—and yes, sometimes a really, really big beach.
Their Own Chance at the Kentucky Derby
Although gifting etiquette says you should never buy somebody an animal, breeding a winning thoroughbred is no small endeavor, leaving your billionaire ample opportunity to make sure they’re committed—especially if you’re taking them direct to the top of the heap with Justify, winner of the 150th Belmont Stakes and 13th Triple Crown, the first champion to retire unbeaten and warrant $75 million for breeding rights.
But, akin to that traditional pilgrimage to papa before marriage, to woo Justify, you’ll have to court the sire’s gatekeeper, Coolmore. You can’t just show up with any ol’ filly, though. Enter horse whisperer Sean Tugel, Director of Bloodstock at WinStar Farm. He knows what kind of mare to pair with this stallion, he said, “because we raced and sold Justify to Coolmore.” Expect to pay $1 to $2 million for a properly pedigreed horse, plus a 5 percent agency fee and another 5 percent upon booking the breeding nomination. And then there’s Justify’s $150,000 seed fee.
“Get going by January,” said Tugel. “Breeding season only lasts February to June.” While queued-up at Coolmore, seduce their other elite stud, American Pharoah, and jockey into position for the Daily Double. “Buy two mares,” recommends Tugel, “and breed each one with a Triple Crown winner.”
Cost: $2 to $3 million
Their Life Story
When you’re living the eleven-figure life, your legacy is surely on your mind: Is it just a bunch of imposing zeroes, or could it be something more? Help your billionaire through this ennui by engaging the researchers, writers, and filmmakers at the Narrative Trust, and it will be so much more: They’ll interview her, her family, her colleagues and friends (hey, you may even have a starring role!) and transform those “curated conversations,” as founder Melanie Shorin put it, into a deeply researched oral history, printed as a book and illustrated with historical photographs. The stories, she said, “unfold like a novel.”
Packaged right alongside is a hard drive loaded not only with archives of photos and transcripts, but with a video documentary interweaving the interviews with often-forgotten home movies. “We’ve found wedding films that people haven’t seen in 50 years,” said Shorin. The intense, often joyful experience of being documented—multiple interview sessions, months of research and editing—is as important to clients as the final, legacy-securing product, she said: “It’s not like buying a drone!”
Cost: $25,000 for three interviews plus transcripts; $200,000 for the works—multiple interviews, the book, digitized archives, even a website (password-protected, presumably)
A Fantasia of Hermès
Think of the mission of Hermès’ Sur-Mésure atelier as beyond made-to-measure: every item it painstakingly produces is imagined to order. Among the army of artisans at the French fashion house, Sur-Mésure is the SEAL team working on one-off projects that make monogramming seem as gauche as flying commercial.
Its mastermind, Axel de Beaufort, is a former custom yacht designer who was handpicked to steer this squad six years ago by the brand’s overall creative director Pierre-Alexis Dumas. Since then, de Beaufort has pushed beyond bespoke into a new level of custom luxury: call it ultraspoke.
Past projects have ranged from a skateboard with a classic scarf print to engineering an all-carbon bicycle, boxing gloves and, of course, several motor yachts, including the entire interior of an 85-footer. Think of it as the next-next-level to the Hermès roller skates available in store. De Beaufort and his team reconceived the interior of a vintage Aston Martin DB4’s interior with gold calfskin and New Zealand wool, and have even produced door handles swathed in signature, saddle-stitched leather. Tasked with a foosball table, they hired a professional sculptor to craft each player, subbing jockeys for soccer stars as a winking nod to the brand’s horsey roots.
The Sur-Mésure team doesn’t yet offer appliances, though kitchen designer Joanne Hudson has sold two customized Le Cornue stoves, painted in what she calls “Hermès-inspired” orange. But then again, who does their own cooking?
Cost: Sur Mésure’s projects are individually priced, but the foosball table cost around $70,000; Joanne Hudson charges $100,000 for each of her kitchen projects
A Sno-Cat for Their Chalet
The new Rolls-Royce Cullinan may be able to drive up a mountain, but drop it on a pile of deep powder, and it will sink like a $325,000 stone—albeit an opulent one.
A savvy master of the snowy universe will leave such SUVs for the sweaty masses and opt for a Sno-Cat from Tucker, a small Oregon-based shop that has been cranking out a few dozen such machines every year since World War II.
Unlike snow groomers, a Tucker Sno-Cat sits on four hollow pontoons that articulate independently (thus the “cat” nomenclature), a design that lets it float atop snow and still make progress if one of the big paws falls into a crevasse.
These days, most Tuckers go to the U.S. military or oil-drilling crews, but the company is increasingly getting orders from private land owners with remote chalets. Skip the snowmobile and its frigid whine in favor of a cozy cabin with a sonorous stereo. It’s the civilized choice. And they can have any color they want, provided its prison-uniform orange.
Cost: $125,000 and up
A Whole Holstein Cow
It’s the meaty secret weapon on which chefs like David Chang, April Bloomfield, and Nancy Silverton stake their reputation: Holstein beef, America’s homegrown alternative to wagyu. Holstein cows are widespread on American farms with their black and white coats; thanks to the volume of milk they produce, most farmers use them for dairy production. But it took a savvy San Francisco butcher to spot their potential to rival USDA prime staples like Hereford or Angus cattle.
It was the unusual pattern of marbling that caught Bryan Flanney’s attention. Much like the better-known wagyu, Holstein flesh is generously flecked with what he calls “pinpricks of fat”. As a result, these flecks supercharge any Holstein steak’s juiciness and flavor. Flannery Beef only offers Southern California-raised Holsteins that have been grain- rather than grass-fed, as the carbohydrates are crucial to maximizing that marbling: he calls it California Reserve.
Flannery offers a variety of dry-aged Holstein cuts, including the signature Jorge, a bone-in rib eye cut from the chuck end of the Prime Rib with a generous portion of the Ribeye Cap that’s aged for around 5 weeks; it serves up to four people. You can order that steak for delivery by mail anywhere in the country, but better to send your driver to collect an entire, custom-butchered carcass, which Flannery will gladly age to order.
Cost: From $30,000 for an entire cow to be butchered, dry aged, and delivered
A Solid Diamond Ring
Who needs Marie Antoinette’s old baubles when you can dispense with the metal setting altogether and get your best billionaire a thoroughly modern piece de resistance.
The 2,000-3,000 facets are laser cut from a single giant gemstone, a hint at what’s possible in the burgeoning lab-grown diamond market. Sure, it may not have been dug out of the ground—Diamond Foundry created it safely and sustainably utilizing plasma reactor technology—but even De Beers is now a player in the market and the bling factor here would certainly rival any enormous, glittering tree it’s placed under on a snowy Christmas morning in Aspen.
Sir Jony Ive, Apple’s Chief Design Officer, and industrial designer Marc Newson joined forces to imagine this unique piece of jewelry, which will be auctioned by Sotheby’s in Miami, as part of the third (RED) auction, with proceeds going toward the fight against AIDS. The interior is cylindrically cut for smoothness and will be cut fit to the lucky recipient up to a size five.
Cost: Estimated at $150,000 to $250,000
Carmen in Their Backyard
Chances are that opera-loving billionaire in your life is already a Golden Horseshoe member of the Metropolitan Opera in New York or has access to the Founders Room in L.A., but what about their friends? Despite how genre-bending, eye-popping, and sexy many modern productions are, opera remains a difficult sell for some. Make it easier: Visionary Argentine director Valentina Carrasco and scorching Georgian mezzo-soprano Ketevan Kemoklidze will put their provocative “Habanera” on their doorstep—and all four acts of Georges Bizet’s 1875 classic. This contemporary update is set at the Mexico-U.S. border wall with ICE agents while addressing feminism and the #MeToo movement; it premiered earlier this year in Rome to astonished audiences and has never been staged in America.
Although it debuted in 1875, “Carmen is about today’s conflicts,” said the director Carrasco, “the power of sensuality, gender violence, and jealousy. But above all, it’s about freedom and the price you are ready to pay for it.”
Actual bullfighting lessons from the toréador (Simón Orfila) are extra, but reenactments of his giant pillow dive are free. And Ketevan is known for fixing a mean mcvadi (Georgian barbecue). As we learned from his stabbing of our titular character, though, just don’t leave Don José (Basque tenor Andeka Gorrotxategi), with the knife and skewers.
Cost: $75,000 for a sensible, travel-size version of the production; $100,000 for full cast, crew, orchestra, and stagecraft
A World of Adventure
Fellow billionaires Bezos, Branson, and Musk may be trying to get themselves us to the stars, but we’re not holding our breath. In the meantime, there’s plenty of Earthbound exploring to delight your gift recipient and their insurance carrier.
This summer, Titanic fans can once again dive to the 1912 wreck, which despite its fame has seen few visitors in recent years, and may be gone in another 20, a victim of erosion and iron-eating bacteria. The Bluefish, a luxury concierge service, is putting prospective divers aboard a Russian research vessel for two weeks in the North Atlantic, including a Mir submersible voyage to Jack and Rose’s love nest more than 12,000 feet down. Four trips are planned, with space for 10 divers on each trip.
Back on solid ground, the company could set them up with a rare chance to ride pillion with a motorcycle Grand Prix champion or arrange a Japanese sword fighting class with a samurai descedent—baasically, whatever adrenaline you can dream, they can do. Like putting seekers in the cockpit of five well-preserved World War II–era aircraft in Southern California, including a P-51 Mustang, the workhorse fighter escort of the conflict. Go for a barrel roll, or shoot down a SpaceX rocket—we’re pretty sure a Tesla can’t do that. Yet.
Cost: $105,000 per person for the Titanic; $30,000 for two days of test flights; $7,500 for Moto GP race; $4,500 for samurai experience
A One-of-a-Kind Vintage Slot Machine
Risk taking is a billionaire’s game, so go ahead and gift a grand piece of American gambling heritage, the only known existing Mills Dewey-Chicago Triplet slot machine. Produced between 1903 and 1916, most were destroyed when gaming was outlawed in the early 20th century. Vintage coin machine expert and appraiser, Larry Lubliner explained that this oak-encased slot has been completely restored and while there are many single slots around, a triple is a real rarity. A player simply drops a nickel, quarter, or half dollar (you know, with all those laying about) in the header, picks a color, and pulls the handle to try her luck.
Instead of that mind-numbing beep and chime a modern machine makes when you play, this one has a cylinder music mechanism that whirs out a ragtime melody. So, even if your billionaire loses the game (ha!), at least they get a song out of it. Dancing the Turkey Trot is highly encouraged.
A Chance to Discover a New Sea Creature
Hiring a photographer to Instagram a vacation is so 2016. The accoutrement of choice these days is a marine biologist.
In the less-frequented of Indonesia’s 18,000 tropical islands, Rascal Voyages is outfitting its 30-meter boats—newly built renditions of traditional wooden phinisi, minus the sails, with super-cushy above-deck cabins—with researchers from Conservation International, whose projects involve everything from counting turtles to tagging hammerhead sharks with spearguns in the Banda Strait. Meanwhile, off the East African coast, the Explorations Company’s lovely catamarans hosts scientists tracking whales and dolphins. The data they collect is used to protect ocean wildlife. “You’re gonna have great cocktails,” says Rascal founder Stephen Ebsworth, “but you’re gonna have a positive impact.” There’s even a chance researchers may discover whole new species of marine creatures, like the “walking sharks” they found in 2013. Who knows, with the right amount of charm (read: foundation money), your billionaire may even get a sea creature named after them.
Cost: Rascal Voyages charters run $12,000 a night for the whole five-cabin ship, with typical voyages lasting 5 to 10 nights. Price includes full board and all activities, but, sadly, not alcohol. Explorations Company’s 75-foot catamaran is €79,000 ($89,600) per week for up to 6 guests, plus a €5,000 donation to the marine biologist’s employer. Price includes activities but not meals.
A Rosebud by Any Other Name
Adulting can be difficult, even for those who endure life’s ups and downs ensconced in the climate-controlled comfort of a Rolls-Royce Cullinan. In Orson Welles’ 1941 masterpiece Citizen Kane, dying newspaper magnate Charles Foster Kane’s final word is that of childhood toy, not the fortune he amassed. So consider something to coax out that inner child before it’s too late.
This signed, original 1961 Udwig Bemelman illustration for Madeline in London, the final book in the charming series featuring Miss Clavel and her charges, is set for auction Dec. 6 at Swann Galleries. Or if intergalactic heroism is more their oeuvre (they didn’t get to be a billionaire by thinking small, after all), the force will be strong with the giver whose highest bid nabs illustrator John Mollo’s custom-bound volume containing original working sketches, costume designs and production diary entries for the 1977 Star Wars: A New Hope. Bonhams is auctioning it off Dec. 11. And if your current Wall Street wonder was more into comic books, MyComicShop.com has a rare DC Action Comics #252 from 1959 up for grabs featuring Superman and the first appearance of Supergirl.
Cost: Estimates at $130,000 to $190,000 for Mollo’s Star Wars archive; $30,000 to $40,000 for Bemelman’s Madeline art. List price for Action Comics #252 is $28,800.
A Hamptons Haven With a Quarter Mile of Beach
Billionaire to billionaire, there’s one way to stop the incessant oneupsmanship of the Hamptons: cede the title to them with the gift of a 42-plus acre estate that has Southampton’s largest ocean frontage. At the very least you’re securing eternal summer-guest invitation status. (Then again, if your budget stretches to this getaway originally built for industry and business magnate Henry Ford, it’s highly likely you already own a beachfront getaway nearby….)
Offered through Bespoke Real Estate, the estate now dubbed Jule Pond is currently the most expensive listing in the Hamptons (second most expensive in the nation) and features 20,000 square feet of space which includes 12 bedrooms, 12 bathrooms, library, and a 48-foot living room, as well as a tennis court, basketball court, and a greenhouse.
And that uninterrupted ocean view? The property spans nearly a quarter mile (1,286 linear feet) of open Atlantic Ocean. Bordered by three ponds, it also affords unobstructed views of Mecox Bay and preserved land to the southeast, essentially adding another quarter mile of uninterrupted ocean frontage.
The only downside of gifting on this scale is figuring out how to wrap it and place under the tree.
Cost: $175 million
--With assistance from Colin Bertram, Mark Ellwood, Matt Gross, Cator Sparks and Kyle Stock.
To contact the author of this story: Justin Ocean in New York at firstname.lastname@example.org
To contact the editor responsible for this story: Chris Rovzar at email@example.com
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