LIVE:
Watch BNN Bloomberg, Canada's Business News Network, live here now

Google’s Top Search Results Spotlight a Narrowing of the Open Web

Dorothy Gambrell, Bloomberg News

Attendees watch a presentation during a Google Inc. 20th anniversary event in San Francisco, California, U.S., on Monday, Sept. 24, 2018. The search giant announced a raft of new features at an event celebrating its 20th anniversary. A Facebook-like newsfeed populated with videos and articles the company thinks an individual user would find interesting will now show up on the Google home page just below the search bar on all mobile web browsers. Photographer: David Paul Morris/Bloomberg , Photographer: David Paul Morris/Bloomberg

(Bloomberg Businessweek) -- As big tech companies prepare for showdowns over their power in 2020, this list of the top 100 monthly U.S. Google searches—alphabetically from “airbnb” to “zillow”—outlines a way the open web has been filtered through a handful of sites. Google’s top suggestion is a Google page or service in 29 of the 100 cases, including for “news,” “nba,” and “calculator,” according to consultant Ahrefs Ltd. (To be fair, at least 12 searches are for Google products.) DuckDuckGo, a more privacy-oriented search engine, offers broader recs.

To contact the author of this story: Dorothy Gambrell in New York at dgambrell1@bloomberg.net

To contact the editor responsible for this story: Jeff Muskus at jmuskus@bloomberg.net

BNN

Scoreboard

BNN

LIVE:

{{ currentStream.Name }}

Related Video

Google’s Top Search Results Spotlight a Narrowing of the Open Web