(Bloomberg) -- Binance Holdings Ltd., the top spot cryptocurrency exchange by trading volume, is adding to its suite of derivatives products with quarterly Bitcoin futures.

The new contracts will be settled in Bitcoin and expire on the last Friday of each three-month period, and are part of a broader strategy to introduce futures with fixed settlement dates, Binance CEO Zhao “CZ” Changpeng said in a interview. The new product is available on the firm’s web trading interface and will be accessible on the mobile version at a later date, Binance said in a release.

Binance competitors including Huobi Global and Kraken already offer crypto futures of multiple durations.

“We have the perpetual futures, so we wanted to go from longer term to shorter,” Zhao said. “We have a lot of users who trade futures on other platforms with delivery futures, and they are asking us to launch delivery futures so they can trade in one place. We launch products relative to user demand.”

The firm will likely add monthly and weekly contracts in the future depending on how this rollout goes, he said. Binance currently offers leveraged tokens and options, in addition to the perpetual futures that don’t have expiration dates.

Read: Bitcoin Speculators Gain Upper Hand as Derivative Trading Surges

Interest in Bitcoin is heating up once again, with the largest cryptocurrency doubling in value from its most recent low in mid-March to touch the $10,000 level as investors hunt for alternative assets amidr market fluctuations from the coronavirus pandemic. The digital currency also marked a “halving” event, when Bitcoin generated from mining was reduced to control inflation.

Zhao is optimistic about longer-term trends for Bitcoin and the crypto industry, which have been supported in recent months by wider user adoption amid coronavirus-related volatility and increased quantitative-easing efforts from central banks.

“Given Bitcoin or cryptos are a much smaller market-cap asset compared to traditional assets, the fluctuations will be higher,” he said. “The price does fluctuate but if you look at a longer-term horizon, Bitcoin will keep value pretty well.”

China’s efforts to introduce a digital yuan will also help educate users about cryptocurrencies and Bitcoin, according to Zhao.

“That aspect will be very positive,” he said.

Read more: China’s Digital Currency Could Challenge Bitcoin and Even the Dollar

(Updates with additional details on availability.)

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