Feb 6, 2023
India’s Workforce Startup BetterPlace Makes Foray Into Indonesia
(Bloomberg) -- BetterPlace, a software startup that helps companies such as Amazon.com Inc. manage their frontline workforce in India, acquired Indonesian blue-collar staffing platform MyRobin to expand into Southeast Asia.
The company also appointed Sandeep Uberoi, a former managing partner of Singapore’s Jungle Ventures, as president to help its expansion. Jungle and Macquarie Capital are among investors that have backed Bengaluru, India-based BetterPlace, which most recently raised $40 million as part of a Series C funding round.
“We plan to expand into other countries like Malaysia, Singapore, Thailand, the Philippines, Vietnam, South Korea and then the entire Asia region before entering the Middle East by 2026,” BetterPlace Chief Executive Officer Pravin Agarwala said in an interview. “I convinced Sandeep to join our global leadership team to help with our operations, strategic partnerships and growth.”
As part of that envisioned expansion, BetterPlace acquired a majority stake in MyRobin for an undisclosed amount. MyRobin is an online jobs portal backed by SOSV and Antler that was founded in 2020 in Indonesia.
Founded in 2015, BetterPlace offers a software-as-a-service platform, which helps companies to manage delivery, warehouse, manufacturing and retail shop staff. Uberoi joined Jungle Ventures in 2020 after serving as head of technology, media and telecom for Southeast Asia at Bank of America Merrill Lynch.
--With assistance from Sankalp Phartiyal.
©2023 Bloomberg L.P.