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Every week, hosts Joe Weisenthal and Tracy Alloway take you on a not-so-random walk through hot topics in markets, finance and economics.

South Korean boy band BTS is rarely connected to economics, but as the biggest success to come out of K-Pop, it arguably should be. On this week's episode of Odd Lots, we speak to Euny Hong, the author of “The Birth of Korean Cool,” about how South Korea made cultural exports a key plank in its economic development strategy.

To contact the authors of this story: Tracy Alloway in Hong Kong at talloway@bloomberg.netJoe Weisenthal in New York at jweisenthal@bloomberg.net

To contact the editor responsible for this story: Laura Carlson at lcarlson21@bloomberg.net

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