(Bloomberg) -- Zara owner Inditex SA is promoting Carlos Crespo to chief executive officer, naming an insider to spearhead the fast-fashion giant’s push into e-commerce.

Crespo, 48, who is currently chief operating officer of the Spanish company, will report to Executive Chairman Pablo Isla, 55, who’s yielding the CEO position. In the new role Crespo will be responsible for technology, logistics, procurement and sustainability, the company said in a statement Thursday.

The appointment comes at a time when fashion chains are wrestling with the growth of online shopping, with Amazon.com Inc., Zalando SE and other companies grabbing market share. Zara has been a leader in e-commerce among bricks-and-mortar chains but has faced questions about the durability of its growth in recent months.

Isla took over as chairman in 2011 when founder Amancio Ortega stepped back.

The appointment is subject to approval by shareholders at the annual general meeting in July.

To contact the reporter on this story: Eric Pfanner in London at epfanner1@bloomberg.net

To contact the editors responsible for this story: Eric Pfanner at epfanner1@bloomberg.net, John Lauerman

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