(Bloomberg) -- 6Sense, a software platform that helps companies with sales and marketing, is valued in a new investment at $5.2 billion, more than double the $2.1 billion the company said it was valued at last year.

The $200 million financing round was co-led by Blue Owl and MSD Partners. Other participants in the round included SoftBank Vision Fund 2, B Capital Group and Franklin Templeton, as well as existing investors Insight Partners and Tiger Global. 

The San Francisco-based company provides software that analyzes data to help sales and marketing teams be more effective and also better predict revenue. Its clients include companies such as Cisco Systems Inc., Dell Technologies Inc., Experian Plc and Qualtrics International Inc. 

The shift to work-from-home has benefited 6Sense in some respects, said Chief Executive Officer Jason Zintak. Now that representatives are no longer selling over steak dinners, they need more data to analyze their performance, he said.

“This is just a next generation of a way to engage,” Zintak said.

6Sense will use the new capital to expand its workforce as well as its geographic reach, Zintak said. “There is no timetable” yet to become a public company, he said, but that an initial public offering at some point is a possibility.

Insight Partners invested in the company because it saw that 6Sense increases efficiency for its customers, said Teddie Wardi, a managing director at the firm.

“People would spend a lot of money blasting their message out,” he said. 6Sense helps companies tailor their marketing.

Wardi expects that some of the new financing will be used to make purchases. “We’ll actively be looking at doing further M&A down the line,” he said.

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