(Bloomberg) -- Audi’s manufacturer in China apologized on Sunday for text in an advertisement that allegedly infringed copyright, and said it would remove the videos from all company platforms.
FAW-Volkswagen Sales Co., a venture in China between Volkswagen, Audi and China FAW Group, said in a statement that the video was produced by advertising agent M&C Saatchi Plc. Audi has ordered Saatchi to deal with the potential copyright infringement as soon as possible, according to the statement.
People’s Daily, the Communist Party publication, warned Audi over potential repercussions from the incident. The carmaker could suffer “huge losses” to its corporate image in China and face legal responsibilities if the advertisement is confirmed to have plagiarized a video published online a year ago, People’s Daily said in a commentary.
The publication’s Weibo account posted a video that compared Audi’s advertisement with the video published a year earlier, in which the text appeared to be the same.
Chinese regulators should investigate the case, the commentary said.
Audi is owned by German automobile manufacturer Volkswagen AG.
©2022 Bloomberg L.P.