(Bloomberg) -- Three years after the world learned of Danske Bank A/S’s central role in one of Europe’s biggest money-laundering scandals, the cost of that stunning failure of governance is still palpable.

Denmark’s biggest bank, once among the Nordic region’s most reputable companies, has yet to fully resurrect itself from a dirty money affair that’s made it the target of ongoing criminal investigations in the U.S. and Europe. Corporate and business clients have moved past the scandal. But when it comes to the bank’s retail customers, Danske’s chief executive says it’s still suffering from “reputational issues.”

“In the Danish retail business, we do continue to see customer outflows and falling market shares,” CEO Carsten Egeriis said in an interview. “That is clearly one of my, and our, top priority points, to turn that around.” The bank doesn’t publish a quarterly breakdown of customer flows.

The case offers a stark lesson in how bad governance can derail a firm’s progress as stakeholders increasingly view capitalism through a lens colored by environmental, social and corporate governance considerations. Since admitting in September 2018 that it failed to adequately screen 200 billion euros ($235 billion) in non-resident cash that flowed through an Estonian unit, Danske’s been the worst-performing major bank stock in the Nordic region.

“Danske is paying a heavy price for the former management’s lapsed ways,” said Philip Richards, a senior bank analyst at Bloomberg Intelligence in London.

Egeriis, Danske’s third CEO since Thomas Borgen was fired for his role in the scandal, says the bank has “spent many years with a lot of bad cases.” Besides the money-laundering affair, it was caught overcharging low-income borrowers, drawing political condemnation. It also failed to properly advise retail investors that they faced losses, for which it was reported to the police and fined.

Borgen is still the target of shareholder lawsuits, though criminal charges against him were dropped in Denmark. In Estonia, where Danske’s suspicious transactions took place, the former CEO committed suicide in 2019. Egeriis has been group CEO since April, after his predecessor Chris Vogelzang became a suspect in a separate money laundering probe at ABN Amro Group NV. Vogelzang had been brought in to replace another Danske CEO who left under a cloud in 2019.

Richards says a further repercussion of the laundering scandal is that regulators are now “all over Danske’s operations, checking everything, challenging everything.” That means the bank has “been forced to pull back from overseas operations, but also retrench in certain trading activities et cetera, where the regulator may deem Danske is taking too much risk,” he said. “Each of those hit revenue prospects.”

Egeriis, who used to be Danske’s risk chief before being propelled to the top of its C-suite, says he’s aware that there still remain “a lot of different things that need to be done” to restore the bank’s image. The plan is “just doing that step by step, and then I think the reputation will improve over time.”

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