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May 21, 2019

GM Canada to keep Maven car-sharing in Toronto, despite U.S. reduction

GM Maven

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TORONTO - General Motors will continue to operate its Maven car-sharing service in Toronto despite plans to pull out of eight North American markets, including New York City and Chicago.

GM Canada spokeswoman Jennifer Wright says the company continues to look for opportunities to improve and expand its Maven car-sharing operations in Canada.

Maven's Toronto fleet started in February 2018 with about 40 vehicles and a dozen Toronto locations -- mostly in the downtown core and midtown neighbourhoods.

The number of locations has more than doubled to 29 with more than 60 vehicles.

Toronto was the first city outside the United States to have Maven, starting about two years after it was launched in 2016 in the United States.

GM Canada has also designated Toronto as the future home of a "mobility campus" at the Eastern Avenue industrial corridor, east of the Don River Valley.