Godiva’s top executive will step down at the end of November, three years after joining the chocolate company that’s been trying to break out of the luxury segment and into American consumers’ everyday snacking routines.
Chief Executive Officer Annie Young-Scrivner will exit the Yildiz Holding-owned candy company at the end of November in order to pursue another opportunity outside Godiva, a spokeswoman said in an email Thursday. The search for her replacement is underway and the departing CEO will assist in the transition.
Young-Scrivner, who joined Godiva in 2017 after long stints at both Starbucks Corp. and PepsiCo Inc., has worked to bring the company’s chocolate to a wider audience, with recent introductions of lower-priced items at retailers like Target Corp. She wanted to make the brand more approachable so people would buy it for a random Wednesday, not just a special occasion like Valentine’s Day.
The news of her departure comes at a time when corporations have faced growing scrutiny to diversify their leadership ranks. One of just a few female Chinese-American CEOs leading American brands, Young-Scrivner also sits on the board of Taco Bell-owner Yum! Brands Inc. and Tiffany & Co.
Young-Scrivner couldn’t immediately be reached for comment
Yildiz Holding bought the Godiva premium-chocolate unit from Campbell Soup Co. for US$850 million in 2017.