(Bloomberg) -- PepsiCo Inc., one of the biggest producers of plastic bottles, said it would drastically cut its use of the material as part of a new round of sustainability goals.

So-called virgin plastic will be reduced by 50% by 2030, the company said. During the same period, it will also implement regenerative farming practices across its agricultural footprint of about 7 million acres. By 2040, Pepsi plans to achieve net-zero emissions.

The company will use its scale “to help build a sustainable food system,” PepsiCo Chief Executive Officer Ramon Laguarta said in an interview. “Consumers will see much more innovation.” 

For example, the company’s Lay’s chips will be made from potatoes that are grown through regenerative agriculture, with net-zero emissions and sold in biodegradable packaging. Some fully compostable, plant-based Frito-Lay snack packaging will be available to consumers later this month, the company said. 

Additionally, Pepsi plans to make more snack foods from plant-based proteins, nuts and whole grains.

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