(Bloomberg) -- Plug-in pickup trucks look to be the next frontier in the budding electric vehicle industry as startup Rivian Automotive is said to be in talks with General Motors Co. and Amazon.com Inc.

With consumer preference shifting to larger vehicles and trucks typically the most profitable models in the lineup for established automakers, analysts say the move to develop electric trucks was almost a given.

“Electric pickups make sense for a number of reasons,” Morgan Stanley analyst Adam Jonas wrote in a note on Wednesday. He highlighted the benefits of high torque for towing and hauling, the ability to charge electric tools and a higher price point allow companies to pass on bigger costs. Jonas estimates that the full-sized pickup truck segment accounts for well over 100 percent of global automotive profit for GM and Ford Motor Co., and the majority of Fiat Chrysler Automobiles NV’s global profit.

GM, Amazon and Rivian have yet to confirm the talks, even as the idea found support in Wall Street. “While we believe electric vehicle pickups are not the near-term future for GM (demand isn’t there at a profitable price point), it is their long-term future,” Evercore ISI analyst Arndt Ellinghorst wrote in a note.

Earlier this week, Jonas had flagged Rivian as potential serious competition for Tesla Inc., which is expected to unveil an all-electric pickup truck as soon as this summer.

To contact the reporter on this story: Esha Dey in New York at edey@bloomberg.net

To contact the editors responsible for this story: Courtney Dentch at cdentch1@bloomberg.net, Catherine Larkin

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