E-commerce provider Shopify is reporting a 17 per cent increase in Black Friday sales over 2021 as traditional in-store retailers in the U.S. saw little change from the same day last year.

Shopify stock rose seven per cent after markets opened on Monday morning after the Canadian company shared its Black Friday figures over the weekend.

The company says its merchants logged US$3.36 billion on Black Friday this year.

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Shopify president Harley Finkelstein says the results broke sales records, saying the period from Black Friday to Cyber Monday, when retailers offer online deals, “has grown into a full-on shopping season.”

“Our merchants have built beloved brands with loyal communities that support them,” Finkelstein said in a written statement.

A Monday note by TD Securities financial analysts highlighted the “strong” online sales results for Shopify. It also looked at positive results for WeCommerce and fellow e-commerce company Lightspeed.

“The results suggest that consumer spending remains strong and online channels continue to be favoured,” the note read.

Daniel Chan’s note highlighted that Shopify’s results show consistent growth from last Black Friday and larger cart sizes from a year earlier, “implying that Shopify is successfully growing its average customer and/or helping merchants upsell.”

Countries where Shopify reported the most sales included the United States, United Kingdom, and Canada, with cross-border orders making up 15 per cent of the total on Black Friday, the company said.

Shopify says apparel, beauty and home and garden products were among the top-purchased categories.

Meanwhile, data from in-store shopping showed a stark difference for brick-and-mortar stores, with a muted traffic increase that fell short of the resurgence some retailers may have been hoping for on the U.S. Thanksgiving weekend shopping day.

Preliminary data from Sensormatic Solutions showed in-store traffic in the U.S. rose 2.9 per cent over 2021.