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May 1, 2018

Apple tops sales estimates, calming iPhone demand concerns

A customer holds an Apple Inc. iPhone X smartphone during the sales launch at a store in New York, U.S., on Friday, Nov. 3, 2017. The $1,000 price tag on Apple Inc.'s new iPhone X didn't deter throngs of enthusiasts around the world who waited -- sometimes overnight -- in long lines with no guarantee they would walk out of the store with one of the coveted devices.

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Apple Inc. (AAPL.O) reported revenue and profit that beat analysts’ estimates and projected continued sales momentum, calming concern about demand for the iPhone, its most-important product.

The Cupertino, California-based company also unveiled a new plan to return more money to shareholders and said services sales jumped 31 per cent.

Apple revenue rose 16 per cent to US$61.1 billion in the fiscal second quarter. That was the fastest growth in more than two years. Profit came in at US$2.73 a share, the company said Tuesday in a statement. Analysts expected sales of US$60.9 billion and earnings per share of US$2.64, according to data compiled by Bloomberg.

Fiscal third-quarter revenue will be US$51.5 billion to US$53.5 billion, also ahead of Wall Street forecasts.

Apple sold 52.2 million iPhones in the fiscal second quarter, up 2.9 per cent from a year earlier. Analysts had projected of 52.3 million, on average, although some investors expected fewer units. The average selling price was US$728, versus analysts’ expectations of US$740. That suggested the flagship iPhone X didn’t perform as well as some anticipated when it launched last year.

Earlier this year, Chief Financial Officer Luca Maestri said iPhone revenue would grow by at least 10 per cent year-over-year in the fiscal second quarter. Apple easily hit that goal, with 14 per cent iPhone revenue growth in the period.

Concern about the iPhone business was fanned by suppliers that recently reported weak demand for high-end handsets, another sign the smartphone boom that made Apple the most-valuable company is ebbing. It has also been under pressure in China, where some consumers are shunning pricey iPhones and local rivals like Oppo and Vivo are grabbing market share. Tuesday’s report eased these fears, with China revenue rising 21 per cent year-over-year.

While the iPhone X is one of the top smartphones on the market, the device’s US$999 starting price was too much for some consumers. However, Apple offers an increasingly broad array of other iPhones to suit different budgets. And it’s working on a new lower-cost model that has iPhone X features like 3-D facial recognition and an edge-to-edge screen.

Apple Chief Executive Officer Tim Cook highlighted strong revenue growth from iPhones, services and wearable devices like the Apple Watch. He was unconcerned about the high price of the iPhone X. "It’s priced for the value that it is, an incredible product with lots of leading edge innovations that sets us up for the next decade," Cook said in an interview.

Even as questions have swirled about iPhone demand, Apple continues to generate mountains of cash, and other businesses, such as services and wearable devices, are growing strongly.

On Tuesday, the company committed to spend an additional US$100 billion on share repurchases. That comes on top of an existing US$210 billion buyback program to be completed during the fiscal third quarter. Apple also increased its quarterly dividend to 73 cents a share from 63 cents.

Apple reported record services revenue of US$9.2 billion, easily beating analysts’ forecasts. The App Store, Apple Music, iCloud storage and Apple Pay all generated record sales, Cook said. The company is expanding these offerings with original videos and a news subscription service. Apple has said services will be a US$50 billion annual business by 2021.

The company’s Other Products segment continued to see strong growth with revenue up 38 per cent to US$3.95 billion. The category includes AirPods headphones, the Apple Watch, Apple TV, and the HomePod. Cook noted that sales of wearable devices jumped almost 50 per cent, year-over-year.

Apple Watch sales have been driven by strong demand for new models with cellular connectivity. Thus far, however, the HomePod has lagged rivals like Amazon.com Inc.’s Echo speakers. Apple is developing new AirPods and over-the-ear wireless headphones, Bloomberg News has reported.